Thank you very much for taking the time to help us craft our first official Howdy, Neighbors video!
OBJECTIVE: The video has two purposes: To serve as a promotion for our Honks for Jason 2026 campaign, planned to launched in the late summer, and to serve as a tool for quickly and efficiently introducing the idea and spirit of the Howdy, Neighbors movement to interested parties (such as prospective partners) or the general public (such as a Facebook Ad).
AUDIENCE: There are also two audiences: Initially, attracting participants and supporters to be a part of Honks for Jason 2026 (mostly friends and family, existing fans/supporters, local businesses, and members of the surrounding community), and with ongoing use of the video, attracting future supporters, enthusiasts, and partners. As such, there are two distinct intents: To re-inspire those who are familiar, and to intrigue and excite those who are not.
STYLE: With the exception of a few stock clips, all of the footage is shot on an iPhone. The idea here is to convey authenticity rather than a polished product, but it is up to you to determine whether this has been achieved or whether it is too "corporate".
REVIEWING: We hope you can take the time to scrutinize the video closely--along with the feel and message, we are interested in every clip, every transition, the use of fonts, music, video quality, really any reaction or observation you have. No detail is too small. Please be honest with your feedback, however critical it might be, so it can get improve. Comments are submitted anonymously, and we have >10 reviewers in order to get a wide range of opinions. We will do our best to incorporate this feedback into the final product.
There are 5 questions in the form below the video, plus the opportunity to provide additional comments. As additional incentive, each reviewer receives a $5 credit at Muffin Men Coffee!
Thanks again for helping us fulfill our mission!
OBJECTIVE: The video has two purposes: To serve as a promotion for our Honks for Jason 2026 campaign, planned to launched in the late summer, and to serve as a tool for quickly and efficiently introducing the idea and spirit of the Howdy, Neighbors movement to interested parties (such as prospective partners) or the general public (such as a Facebook Ad).
AUDIENCE: There are also two audiences: Initially, attracting participants and supporters to be a part of Honks for Jason 2026 (mostly friends and family, existing fans/supporters, local businesses, and members of the surrounding community), and with ongoing use of the video, attracting future supporters, enthusiasts, and partners. As such, there are two distinct intents: To re-inspire those who are familiar, and to intrigue and excite those who are not.
STYLE: With the exception of a few stock clips, all of the footage is shot on an iPhone. The idea here is to convey authenticity rather than a polished product, but it is up to you to determine whether this has been achieved or whether it is too "corporate".
REVIEWING: We hope you can take the time to scrutinize the video closely--along with the feel and message, we are interested in every clip, every transition, the use of fonts, music, video quality, really any reaction or observation you have. No detail is too small. Please be honest with your feedback, however critical it might be, so it can get improve. Comments are submitted anonymously, and we have >10 reviewers in order to get a wide range of opinions. We will do our best to incorporate this feedback into the final product.
There are 5 questions in the form below the video, plus the opportunity to provide additional comments. As additional incentive, each reviewer receives a $5 credit at Muffin Men Coffee!
Thanks again for helping us fulfill our mission!
